Posted by carolhagen in Construction Industry - Software, linkedin, twitter, web 2.0.
Tags: construction, linkedin, twitter, web 2.0
Yesterday I presented the seminar “LinkedIn, Twitter and Web 2.0 for the Construction Industry” at the American Subcontractors Association Arizona Chapter office. While well attended, I found the majority to be in the same boat as most B2B firms… still trying to understand just what Social Networking is all about and how these tools could impact their business.
Interestingly enough, one attendee was from a Lien Service and was successfully using LinkedIn for locating people that had stiffed their suppliers & subs. One designated Twitterer @smallgiants came to see how they could more effectively communicate with their customers with Twitter and Blogging…I actually suggested a forum or discussion group for their clients while using a blogging tool like WordPress.org or WordPress.com to give them easier updating and flexibility.
The contractors present all had the “generation gap” syndrome and needed to understand that this Web 2.0 stuff is not a fad it is about a method of communication that creates a conversation. These conversations can be with employees, customers and vendors but depending upon your strategy you should focus on one group of people at a time in deploying any web 2.0 tools. Another consideration before jumping in is addressing your e-policy to include such things as disclaimers on any employees “freelance” blogging as it is likely they have you listed as their employer. If you haven’t created an e-policy yet I recommend “The e-POLICY Handbook” by Nancy Flynn.
Every construction firm should have their company profile on LinkedIn and at least a few employees, particularly business development and human resources connected to LinkedIn. It is where unemployed construction talent has posted their resume, and it’s where savvy entrepreneurs are recruiting. This morning I received my weekly update from the McGraw-Hill Construction LinkedIn Group and a discussion post included an 8 page summary of Jim Collin’s book “Good To Great” and applying it’s study and conclusion to the business of construction contracting. I guess this just reiterates the message of my seminar, to get started you must first listen to people, then determine your objectives to create a web 2.0 strategy before you pick all the technology for a full court press of embrasing E2.0 or web 2.0 tools.
Have you started a web 2.0 project? I’d like to hear about your experiments, challenges, and success stories. Leave a comment or contact me directly.
Posted by carolhagen in Construction Industry - Software, twitter, web 2.0.
Tags: construction, seminar, twitter, web 2.0
I was speaking with the CFO of a highway heavy contractor recently and he thought that Twitter was a waste of time. Of course this gentleman was over 50 and thought that tweets were just going to be more spam being delivered to his phone or email. Isn’t this the conception you have of Twitter?
There are 8 Things You Need to Know About Twitter and Business according to John Mancini, president of AIIM International. Twitter is more than instant messaging because it has a world wide reach. You need to keep your business purpose in mind and understand the use of hashtags when using this web 2.0 tool. There are some contracting firms getting their feet wet, and using a twitter account like Leobuild that posts press releases and some news in hopes of driving traffic to the Leopardo website. So while I haven’t found a construction firm hugging the tweetdeck wholeheartedly, but how ’bout an A/E firm?
HOK, a prominent architectural firm launched HOK life last year using blogs, Twitter, LinkedIn, Facebook and more. It’s more about extending the conversatation. They tweet about HOK media coverage, employee’s accomplishments, project stories, publications, new hires and more. They are branding their firm as “the best firm to work for” and a place where new technology is embraced. They build links between tweets & blogs, pulling you into the conversation and encouraging discussions, improving relationships and personalizing their firm. Their employees use these tools during work hours, their purpose is clear and their company rules are few. Do you think they have talent chasing them?
Twitter is just one of the web 2.0 tools out there that is underutilized by the construction industry. In my efforts to educate contractors I use Twitter and LinkedIn to announce seminars and other events including an upcoming Lunch N’ Learn entitled, “Twitter, LinkedIn and Social Networking/Social Media in the Construction Industry” at the American Subcontractors Association office in Phoenix on August 18th.
Are you interested but can’t attend in person? There will be a webinar announced in the near future. I’d also be interested in contracting firms that are using web 2.0 tools extensively in the USA. I welcome the comments.