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LinkedIn Secret Tools for Construction Business Owners and Business Development March 11, 2013

Posted by carolhagen in iPhone, linkedin, Social Media Tools.
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LinkedIn Secret Tools - Don't Talk Too MuchIn my attempt to help others leverage LinkedIn it dawned on me just how unfamiliar most construction business owners and their business development staff really know about LinkedIn and the apps that utilize it’s information. I have shared the “7 Lesser Known Apps to make LinkedIn Pop” and recognize there are more apps and tools to share that will improve productivity, garner deeper relationships and manage your connections. These are the Secret LinkedIn Apps to Success for Construction Business Development. Every SMPS member should be leveraging these tools and become more effective in managing their construction industry connections.

Evernote Hello (Android, iPhone) – Scans Business cards, automatically connects, makes meetings memorable. Great for prequalification presentations, jobsite, and pre-construction meetings!

CoBook (iPhone) Imports your contacts with Rich Profiles, organizes volumes of contacts with intelligent search by name, company or group. It also displays the local time for each contact – a handy feature!
To get it to work with LinkedIn, On your iPhone, open Cobook’s Settings and simply shake your phone. Aggregating your contacts in one place so you’re never caught without your contacts while at the jobsite.

Tout Email analytics, email templates, live feed interaction with links to call, email or access your CRM (Customer Relationship Management) system for personalized follow-up. If you don’t have a CRM solution you can import your contacts by group or association. Works with Outlook, Gmail and synchronizes with your LinkedIn Connections. The ultimate in easy follow-up to all your important construction meetings and business development opportunities.

Five Hundred Plus For those of you with over 500 LinkedIn connections, this personal CRM tool now has a team feature if you have team members nurturing a prospect. Keep you LinkedIn connections close and nurture referrals with those that influence the construction industry.

ProInsights.me (Android tablets, iPad and the iPhone) This app offers a better way to visualize your connections with infographics, has an intelligent search that’s useful for finding someone when their name escapes you. Sorry no videos available on this one but there’s a quick overview preso on their website. Most construction professionals are visual, so make your LinkedIn connections and relationships easier to navigate.

NoteLeaf (Android, iPhone and Blackberry) This is a fantastic app that takes your Google Calendar (Which I sync my Outlook too daily) and gives me a recap of who I am meeting with 10 minutes before my meeting on my mobile device. Although not currently accessible in beta trials, add your email and get invited to their official release. I’ve used this for over a year, keeping me informed with my construction prospects, influencers and customers.

Charliehq Another suggestion to sign-up for early. CharlieHQ will give you a reminder before a meeting and help you stay current with a contacts activities. Heard about this tool via my network. Looking forward to it’s release!

Business Development for Construction and the AEC Industry May 9, 2011

Posted by carolhagen in Construction Industry - Software.
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Business Development in construction is successful when approached as a long term strategy. With all the social networks exploding many have suggested that LinkedIn is all you need for Business to Business. What I’ve found is that business development requires networking in person and that many conversations can begin or be nurtured on-line in social media. I’ve added extensions to browsers, applications to social networking sites and plugins to email to help the business nurturing process. Here are some of my favorites:

Xobni – A plugin for Outlook (and soon Gmail) that indexes your email and makes it easy to identify the social networks your contacts use. If you have an IT department, you’ll need to have your administrator to OK this.

Rapportive – A gmail add-on that automatically finds the social profile of the email sender.

WhoWorks.At – a Google Chrome (browser) extension that lets you see your LinkedIn connections while browsing a website. This is new but has huge potential once LinkedIn add a company API

Chrome extension for biz dev: how you're connected in LinkedIn while browsing web pages

Here's the WhoWorks.At results when I browse CFMA.org

Tweets – found in the LinkedIn application directory that shows you what connections use Twitter and provides updates from those you follow on Twitter inside LinkedIn. Great listening tool for business connection nurturing.

Signals – from LinkedInLabs.com that aggregates all the Tweets in your network and across an industry. Search for Construction and filter on a geographic area to see the Buzz of what’s being said.

LinkedIn Today – aggregates news feeds from many sources and serves a snippet of hot topics. You’ve probably noticed this just below your status when checking your connection updates. Construction specific if you use the filter.

With the LinkedIn IPO coming later this year, and McGraw-Hill freeing up some of their LinkedIn shares for it…I predict an uptick in LinkedIn usage in the AEC industry. Are the PR and marketing teams in your construction, engineering or architectural firm listening?

Now that I’ve shared my favorites, will you share yours? Please add your suggestions, comments and ask questions. I’m listening.

You may Find these related posts of interest:
LinkedIn Skills Beta: Claim Your Expertise

Tagging LinkedIn Contacts

Social Media a Twitter in Construction

Facebook is Scary October 29, 2010

Posted by carolhagen in Facebook.
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Facebook is ScaryFacebook is scary to me this Halloween. Facebook has been criticized frequently on their default privacy settings, but what’s frightening is they continue to want permission to access more information. As a business owner doing business with business (B2B) I was looking for more tools to improve my Facebook search results earlier this week. Low and behold Facebook has Advanced Profile Search 2.2 (Beta). What’s scary about this application is what you have to allow access to if you want to use it. I’m glad I noticed the Birthday, Political and Religious views in the Request Permission notice. Request for Permission with Advanced Search 2.2 in Facebook

So the dilemma is do I want to test a beta version of Facebook’s Advanced Search app, that has been rated with low marks, when I must grant access to birthday, religious and political views? Perhaps I need to change the content on my political views and religion to “Not applicable” before proceeding. I noticed that more than 27,000 Facebook monthly users have jumped on and started using the beta version already.

Yesterday I met Karen Thomas, Director at Global Diversity Consulting, LLC at the American Subcontractors Association membership mixer in Phoenix. Diversity is more than skin deep and having just considering trying the Facebook’s advanced search app I just had to ask her what she thought about granting Facebook this permission. “There are two rules of thought. One, it’s Facebook’s product and we have to abide by their rules…after all it is free”. Karen continued, “Two, Granting access to the religion and political affiliations is either to increase fear or revenue. Free enterprise has no limits, we should monitor ourselves to not offend or use this information to support any bias.”

By now you no longer wonder why some businesses ban Facebook at work. By talking about this in a public setting, perhaps we can all become less fearful, or just more skeptical. What do you think? Let’s share our thoughts with the public and Facebook in the comments section. All perspectives are welcome (no expletives please).

LinkedIn Recommendations: The Service Provider’s Dream July 27, 2010

Posted by carolhagen in communication, linkedin.
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Recommendations are the life blood of most businesses. Somewhat hidden within the bowels of LinkedIn is the lair of the Service Provider Directory. It’s where you can give recommendations (even though you aren’t connected in LinkedIn). But more importantly it’s where the smart business people search for experts and read the recommendations of others.

You can find it under the companies search:

LinkedIn Search for Service Providers

LinkedIn Search for Service Providers

LinkedIn is a great place to search for service providers that your contacts or network recommends. This is particularly true if you fall into any of these categories:

  • Attorneys
  • Career Coaches
  • Chiropractors
  • Commercial Real Estate Agents
  • Consultants
  • Dentists
  • Event Planners
  • Family Physicians
  • Financial Planners
  • General Contractors
  • Graphic Designers
  • Insurance Agents
  • Lawyers Mortgage Brokers
  • Nutritionists
  • Optometrists
  • Personal Trainers
  • Photographers
  • Physical Therapists
  • Property Managers
  • Real Estate Agents
  • Recruiters
  • Search Engine Marketers
  • Search Engine Optimization Experts
  • Tax Advisors
  • Travel Agents
  • Venture Capitalists
  • Veterinarians
  • Wealth Managers
  • Wedding Planners
  • Writers
  • LinkedIn Service Provider Recommendations for your 1st contacts The Service Provider Directory allows you to quickly discover, research, and reference check service providers in your network, in your circle of 2nd connections or the world.

    LinkedIn also includes the option to search locally to hone in on the closest, highly recommended specialists.

    Most of the IT and computer geeks I know have been using this feature but when speaking with business associates I find that less than 50% have used it. Guess LinkedIn has more training to do.

    Are you making the most of recommendations and have you given a recommendation on LinkedIn without someone asking? Please share what prompts you to give an unsolicited recommendation with our readers. If you found this tip useful, please share it, Like it or tweet it around the world.

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