Are Your Construction Press Releases Social? December 29, 2011Posted by carolhagen in Social Media Tools, Twitter.
Tags: construction, marketing, press releases, social media
Press Release: You can embed Tweets in your Blog! Today I am using one blog post and a Tweet to entice my Construction Tech blog readers to my other blog and to Twitter. We need to be reminded that Construction Press Releases Need to be Social. That’s the premise in this week’s “Social Plus Websites for Small Business” Blog. It’s a great resource for social topics, business development, and marketing, still focused on construction. Here’s my most recent post as seen in Twitter:
Construction Press Releases Need to Be Social goo.gl/fb/qAuzS
— Carol Hagen (@carolhagen) December 29, 2011
Click on the link to read the article, “Construction Press Releases Need to be Social.” While you’re there, please consider subscribing to that blog too!
FYI – As my activity is more frequent on Twitter you may want to follow me @carolhagen where I’m sharing tips on Social media, smartphone apps, along with AEC and construction tech topics (just click the button above). If you don’t have a Twitter account you can still read all my Tweets aggregated by topic using this Twylah page
Perhaps you’ll use these ideas as well to share your content across the AEC industry.
May you all have a Happy and Prosperous New Year in 2012!
Bing Loves Facebook January 3, 2011Posted by carolhagen in Facebook.
Tags: AEC, Bing, construction, Construction Business Development, Facebook, SEO, social media
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Bing loves Facebook more than Google these days. If you haven’t noticed, Bing displays Facebook profile pictures in their search results using Facebook’s Instant Personalization Notifications so now you can we see all your connections to the right of the regular search results. This is great if you think your friends tastes match yours but you need to think about it from your business friend’s point of view – as a tool for branding you and your comapny – construction or otherwise.
Bing will display your Facebook friends “likes” as it pertains to your search. This is wonderful for TV Shows, restaurants, movies and music thanks to Pandora, Yelp, Rotten Tomatoes and Clicker. But there’s more to it. With Docs.com and Scribd businesses and entrepreneurs can extend their search reach and position themselves as experts with original content. What am I suggesting to the AEC industry? Architects, Engineers and Homebuilders that cater to the homeowner and are using Facebook need to get on board!
You may also want to think about whether you wish to opt out of certain applications. Here are good instructions from the Electronic Frontier Foundation on how to opt-out…yes it is one application at a time. Again Facebook makes it cumbersome to keep your privacy private.
Bing people searches will also provide recommendations for people you should friend in Facebook. Will this increase visits to profiles? Absolutely! It will also expose you to more ads, but as a public speaker discussing social media topics I’m hoping it leads to more opportunities.
I’d appreciate it if you “like” this on Facebook. You may be interested in reading how Google loves LinkedIn.
Facebook is Scary October 29, 2010Posted by carolhagen in Facebook.
Tags: business, Facebook, permissions, privacy, search, social media
Facebook is scary to me this Halloween. Facebook has been criticized frequently on their default privacy settings, but what’s frightening is they continue to want permission to access more information. As a business owner doing business with business (B2B) I was looking for more tools to improve my Facebook search results earlier this week. Low and behold Facebook has Advanced Profile Search 2.2 (Beta). What’s scary about this application is what you have to allow access to if you want to use it. I’m glad I noticed the Birthday, Political and Religious views in the Request Permission notice.
So the dilemma is do I want to test a beta version of Facebook’s Advanced Search app, that has been rated with low marks, when I must grant access to birthday, religious and political views? Perhaps I need to change the content on my political views and religion to “Not applicable” before proceeding. I noticed that more than 27,000 Facebook monthly users have jumped on and started using the beta version already.
Yesterday I met Karen Thomas, Director at Global Diversity Consulting, LLC at the American Subcontractors Association membership mixer in Phoenix. Diversity is more than skin deep and having just considering trying the Facebook’s advanced search app I just had to ask her what she thought about granting Facebook this permission. “There are two rules of thought. One, it’s Facebook’s product and we have to abide by their rules…after all it is free”. Karen continued, “Two, Granting access to the religion and political affiliations is either to increase fear or revenue. Free enterprise has no limits, we should monitor ourselves to not offend or use this information to support any bias.”
By now you no longer wonder why some businesses ban Facebook at work. By talking about this in a public setting, perhaps we can all become less fearful, or just more skeptical. What do you think? Let’s share our thoughts with the public and Facebook in the comments section. All perspectives are welcome (no expletives please).
Attracting Blog Subscriptions November 6, 2009Posted by carolhagen in Construction Industry - Software, email, web 2.0.
Tags: blogging, email, howto, social media, tips, web2.0, web20
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It’s a funny thing how everyone has a blog but most have a dozen subscribers if that. In business you need to publicize your blog everywhere. I tried promoting it via a plain hyperlink in my email signature but no one clicked on it…that is until I made it an animated subscription. My email signature now automatically cycles through the last five posts. Every email recipient has the opportunity to see the topics I’ve recently discussed and decide then & there whether it interests them. How’d I do it? It’s easy…
- First Sign-up for Google Feedburner and enter your blog’s information (title, original address and new feedburner address). and save your feed details. Don’t worry, this is free.
- Click on the Publicize tab.
- Select the Headline Animator.
- Select email signature.
- From the dropdown, choose email signature and click next
- Follow the instructions in the pop-up based upon your email service. It’s available for Mozilla Thunderbird, Microsoft Outlook Express, Outlook 2003, Yahoo Mail and has workarounds for Gmail and Apple Mail too.
There’s plenty of other great features to help you with optimization and publicizing your blog with Feedburner. I’ll make this a series of how to’s for the next few weeks. If the construction industry starts using collaboration 2.0 (aka social media) for marketing and communication, for sure they will want to learn all these blog tips.
Share your success with us. We like to hear from our readers!
Tags: E2.0, social media, web2.0
Here we are 40 years after the Internet was first used to send a message and business is repeating history with their adoption rates to new technologies.
From a Robert Half Technology Survey and mentioned in Stowe Boyd’s blog post Enterprises Block Social Networks, 54% of US companies with over 100 employees have completely blocked sites like Facebook, MySpace and Twitter. At the same time, analysts at Gartner are telling IT managers, Loosen up on social networks, security. These opposing views remind me of the early years of the Internet. You could walk into a business in the early 1980’s with a dozen PCs and one of them was not connected to the network. That lone PC was connected to the internet, but it wasn’t safe to have the entire office on-line. The reasoning was that some hacker could break in and steal all your accounting data and the employees would spend all their time surfing the net rather than working.
This battlecry has reared it’s head in the business world with Social Media as “someone might say something negative about us. We don’t trust our employees to work during working hours. Lock it down. Turn it off!” The control must be kept by the CIO or communications director, and our lawyer and HR department are ready to reprimand any employee that crosses the line. Oops, only 30% of business have a social media policy. You can get help with social media and email policy from my earlier blog post Email Records retention Can Be Tricky.
This fear of social networking will handcuff the enterprise while competitors will leapfrog ahead. If you don’t trust your employees with some responsibility, why did you hire them? As Paul Proctor, a VP at Gartner says, “You cannot protect yourself from everything. You must learn to balance risk and performance.” AIIM has gathered a number of statistics from surveys and research that help to explain the current state and where we are heading. Here’s just a snippet to share:
Over half of organizations consider Enterprise 2.0 to be “important” or “very important” to their business goals and success. Only 25% are actually doing anything about it, but this is up from 13% in 2008. Knowledge-sharing, collaboration and responsiveness are considered the biggest drivers. Lack of understanding, corporate culture and cost are the biggest impediments.
Let’s look at this from the perspective of the business leader. They hear the word social and think of twittering “I’ll meet you at the pub after work”. The word social needs to be replaced with business collaboration when you bring the discussion from the IT department to the Board of Directors. The real questions that business should be focusing on are:
- How can we harness “collaborative” networks to improve communications, knowlege sharing, marketing efforts, etc?
- Should our deployments be internal or external?
- Have we developed our business strategy to include these technologies?
There are numerous business reasons to embrace Social Media including public relations, brand building, lead generation, crisis management and search engine optimization. Now that Twitter has deals with Bing and Google, to crawl the twitterverse, I suspect a few more firms will be appointing a “corporate twitterer”. You want to be planning now as I read in the Social Computing Journal , Nielsen Norman Group estimates “a timeline of approximately three to five years for most organizations to successfully adopt and integrate social technologies into their intranets.” Better shake a leg.