Construction “Trades Hub” For Quality Content Across the Web April 20, 2011Posted by carolhagen in communication, Construction Industry - Software, Construction Industry Hardware, Social Media Tools.
Tags: AEC, blogs, construction, hub, mikerowe, News, socialmedia, trades, websites
The mikeroweWORKS Trades Hub just launched and pulls together blogs, articles and news stories relating to the construction trades,
It’s an easy to navigate site, to quickly find the popular blogs and websites that might normally go unnoticed if you’re not a regular subscriber. You may recognize the name, Mike Rowe as he’s been at apprentice in over 300 “Dirty Jobs” Episodes on TV. He’s passionate about the trades and the construction industry.
Building Up the Trades Community: “The skills gap is a real concern that’s getting more worrisome every day. Fewer skilled tradesmen in the workforce will affect us all. Younger folks need to have a better understanding of how they can benefit from learning a trade, and parents need to encourage their kids to consider this worthwhile and important path. mrW strives to reinvigorate the trades. The mrW Trades Hub will help us in that effort.”
Carol’s Construction Technology Blog is honored to be included in the Trade Hub. Here’s a screenshot of the Trades Hub and I hope you read it often!
Your comments and feedback are always welcome. Please share this with your friends in the construction industry.
ConExpo ConAgg 2011: Social Media a Twitter in Construction March 24, 2011Posted by carolhagen in Construction Industry - Software.
Tags: conagg, conexpo, conexpoconagg, construction, smm, socialmedia, twitter
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ConExpo-ConAgg is rockin with activity and as a techie and social media consultant it’s time to explain how visitors leverage all the social media outlets during a construction event. You must realize if attendees are looking on-line, they are seeking help, great content and suggestions as to what they haven’t found or seen yet. I noticed early on that the majority of Tweets using the #conexpoconagg hashtag were being used by media and vendors. The media was providing news but only a few smart firms understood how to serve the show’s target audience – contractors and aggregate buyers.
Smart Firm #1: Cummins has advertising that’s smart. They provided the ConExpo App for the iPhone, Android and other smartphone users. It has maps, events and more which serves the attendees well, helping navigate through the huge volume of exhibitors and educational opportunities.
Smart Firm #2: Forcontractorpros.com looked at how they could serve everyone and has the daily recap of the Las Vegas Tourism and Convention Center Channels 6-10 am broadcast of what’s happening at the show 24/7. You can’t go wrong with news and great content that feeds the appetite of the construction industry.
Smart Firm #3: Ok, it’s me. I’m making this a teachable moment. If you don’t use Twitter, here are selected tweets from @carolhagen during the first two days that you probably wish you had read sooner:
Watch #conexpoconagg on the Las Vegas Tourism & Conv Ctr Channel, 6-10 am in your hotel room or 24/7 at http://bit.ly/eZvpqO
Anyone at #conexpoconagg looking for the best place to watch March Madness while in Vegas? Here you go http://bit.ly/f4Ehat
The oldest machine on display at #conexpoconagg http://bit.ly/gWWToP via @DoctorDiesel | That beats my ’29 Packard #aec
If you’re in technology @TomSawyerENR will be @ McGraw-Hill’s booth S-10519 @ 1pm today #conexpoconagg http://bit.ly/ezgXYv
Your first day at #conexpoconagg and own an iPhone? Grab the ConExpo App off iTunes – Maps, Events and More #aec Thanks @cummins
What associations are exhibiting at #conexpoconagg in Vegas? http://bit.ly/fUZHJ8 – NAWIC missing :(
Great photo, gives good sense of Conexpo construction equipment displays scope http://t.co/0KbSqC0 via @AGCofA #conexpoconagg
Have you seen the “I Make America” booth GL 3221 #conexpoaggexpo via @JanTuchman | Video http://www.am.org/ #aec
After #conexpoconagg tonight you might want to check out “Best of Vegas 2010″ http://bit.ly/h3O2Vc (2011 venues out March 27)
Have you been to the John Deere Chatterbox at #conexpoconagg? http://bit.ly/hCTC5Y Going social in construction #aec
For those tweeting at ConExpo, it is my sincere hope you notice that these Tweets aren’t selling my products or services. It is all giving away information that real people, enjoying ConExpo might find valuable. A few were sharing interesting tweets from others. You can’t sell anything to someone that doesn’t like you and trust you first! That’s Sales 101 right? So how come so many vendors are just blasting out “come see me” …it’s like a shouting match for airspace. They’d do better if they tweeted about the booth next to them. Sharing is caring.
The construction industry is moving into social media but their skills aren’t yet tuned to the etiquette of the tools or the construction Tweeter (yet). Knowing that Twitter is underutilized (as 14% of the US population has a Twitter account), it is best to share this in a more traditional manner… Blogging, to reach the whole construction audience. A recap of sorts from one social media tool to another…to wet your Twhistle (that’s a Twitter whistle). Should I do something similar on the use of Facebook, YouTube or LinkedIn? Let me know. And please follow me @carolhageon Twitter.
3 Social Media Twitter Tools I Recommend for Construction January 18, 2010Posted by carolhagen in Construction Industry - Software, twitter.
Tags: construction, socialmedia, twitter
The construction industry is known as a technology laggard, but not all construction companies take a wait and see approach. In the social media realm, many contracting firms have decided to get involved early, primarily being driven by the business development and marketing folks. They want to use LinkedIn to further develop their contact base and find prospects hiding in the contacts of their associates. Linkedin is the public version of customer relationship management (CRM) for B2B and for some, the only computer-based CRM available.
What really astounds me is the misunderstanding of what social media brings to the table. Smaller firms are more nimble at embracing these technologies and still Twitter is the most underutilized tool in the bunch. Twitter seems to have an identity crisis when you talk with construction CFOs, CEOs and CIOs. Now that Google, Bing and Yahoo are searching tweets, Twitter should become part of your search engine optimization strategy at least.
Here are the 3 most useful social media twitter tools for construction, or for that matter any business:
- Blogging. Once a week someone at your firm must have something they could share that could help: Establish your brand, identify a new business niche, further the relationship with a client, improve the communications with your suppliers or empower your employees. Why not blog about it and establish yourself as an expert! Blogging will assist in attaining higher search engine rankings and gives you the ability to create a unique voice. Why is this a Twitter tool? Because when you publish your blog article it should immediately post to Twitter.
- Twitterfeed or Feedburner. Feedburner has been around the longest and was aquired by Google long ago. They recently added the Socialize function to “push” your blog posts to the Twitterverse automatically. It doesn’t have some of the reporting options that Twitterfeed does, but I suspect that will arrive shortly.
- TweetBrand. I was so impressed I became an affiliate of theirs. What it does is further your branding within your tweets. There’s a timeline entry for every tweet that says how it was posted (via Twitter, Ping, Tweetdeck, LinkedIn, etc). What if instead it had your company name that hyperlinked to your company website or URL of your choice?
For the B2B and B2C (Business to consumer) Facebook is also something to consider. If the AGC of America, Turner Construction and ENR all have Facebook pages you’d think that there must be value there right? As a social media strategist it still surprises me that so few construction firms have even tried to dabble with social media tools.
Perhaps you think social media is a waste of time, that your employees would lose productivity, that there are only teenagers out there using Twitter to “instant message” their friends. But social media can be used for much more. What are your favorite tools? Can’t wait to hear your comments.
Why not try out TweetBrand and tell me if your like it as much as I do.